I had the opportunity to engage in the prestigious 100 Days Project during my master in branding at the School of Visual Arts, an exercise in creativity and consistency inspired by Michael Bierut's renowned workshop at Yale School of Art. Under the guidance of Debbie Millman, a leading figure in design, I embarked on a deep exploration of brand communication strategies targeting women. My goal was to dissect and redefine the semantics, tone of voice, and visual language used in these interactions.
Each day, I selected one advertisement and created an illustration of the product advertised.
This project not only reflects my keen understanding of brand communication but also my proficiency in creating engaging, thoughtful illustrations tailored to resonate with a specific audience.
