The Nucleus Group is a brand and strategy agency based in New York that works with many NGOs around the world. In a pivotal 5-month project, I collaborated with the team at Nucleus to play key role in the strategic rebranding of The End Violence Partnership, a UNICEF-hosted fund.
This comprehensive process demanded meticulous research and effective communication, in-depth interviews with key stakeholders across the organization and within the industry. My analytical skills were crucial in performing a thorough competitive analysis, which laid the groundwork for the project. My keen understanding of branding enabled me to spearhead the development of a fresh and impactful brand identity, including an update of the tone of voice and messaging.
